When I conducted a research to write a master thesis, I had to dig deep into how South Korea is perceived as one brand in Germany. Soon I had to face the bitter reality that not only the most of Germans but also many Europeans hardly know about my home country. While I’ve happily witnessed increasing worldwide popularity of Korean culture and products over the past few years, I wanted to shout out that we have more than that! I decided to introduce well-made products that are well-deserved to be recognized to Europe. With the mission to make consumers happy by using our products and ultimately promote a positive image of Korea, I founded HANforum in 2017. I'm still on my journey. Would you be with me?